![]() However when brands can get together, great things can happen. The legal department can always be the Demogorgon to marketers and brands. When brands get together, great things can happen When Stranger Things gave Eggo Waffles a free plug during this years Super Bowl, the brand was smart enough to jump into the conversation and, even more proactively, created a new conversation by launching clever tactics of their own such as Spoiler Alert Blockers. Lots of brands have been able to harness the buzz leading up to season two to create new relevancy, from restaurants like Panda Express to Doug the Pug launching Stranger Pugs 2. Of course there’s a clear difference between licensed partnerships and basic content references. Unlike a lot of other shows, Stranger Things has essentially allow brands to jump on the bandwagon. Sean Astin’s character Bob, works at the now non-existent electronics chain, putting his technical skills to use. ![]() Stranger Things taps into the cultural nostalgia to multiple generations forming new connective tissue that isn’t simply for 80’s geeks. Stranger things has bridged the generational gap in ways that most brands find difficult. Here’s how stranger things has been getting Experiential with their marketing efforts.īridging the Generational Gap using Cultural Nostalgia With a mix of nostalgia, scares and fun, and over 16 million fans, the franchise has successfully merged modern marketing with the simplicity of the 80’s. It seems all everyone is talking about these days is Stranger Things. How Stranger Things Is Changing Experiential MarketingĮxperiential Marketing activations are known for taking consumers directly into the essence of the brand.
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